The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Intuitive design is invisible. Design is intuitive when users can focus on a task at hand without stopping, even for a second. Intuitive designs direct people’s attention to tasks that are important. In the end, an intuitive design focuses on experience. Imagine that you’re at a car rental place, and you’ve picked out the car you’re getting. You walk up to it and want to get in. But when you arrive at the car and reach out your hand to open the driver’s door—there’s no handle! How do you get in?
